CJM

CJM: Understanding the Customer Journey in Product Development

Customer Journey Mapping (CJM) is a framework for understanding the customer's experience with a product or service. It involves mapping out the various touchpoints that a customer has with a product or service, from initial discovery to post-purchase support.

CJM helps businesses identify pain points and opportunities for improvement in the customer journey. It also helps businesses understand the customer's perspective and develop products and services that meet their needs and expectations.

CJM involves a series of steps, including identifying the various touchpoints, understanding the customer's emotions and motivations, identifying opportunities for improvement, and developing a plan to address these opportunities. CJM is an essential tool for businesses that want to develop products and services that are customer-centric and meet their customers' needs and expectations.