JTBD

JTBD: Understanding Jobs-to-be-Done in Product Development

Jobs-to-be-Done (JTBD) is a framework for understanding the needs and motivations of customers in product development. It focuses on the jobs or tasks that customers are trying to accomplish, rather than on their demographic or psychographic characteristics. JTBD helps businesses develop products that meet the specific needs and goals of their customers.

JTBD involves a series of steps, including identifying the customer's job or task, understanding the context in which the job is being performed, identifying the obstacles and challenges, and developing a solution that meets the customer's needs. JTBD helps businesses understand the customer's perspective and develop products