UX analytics

UX Analytics: Understanding User Behavior on Your Website or App

User Experience (UX) Analytics is a set of techniques and tools for understanding how users interact with your website or app. It involves analyzing user behavior, identifying pain points and opportunities for improvement, and developing strategies to improve the user experience.

UX Analytics includes a range of tools and techniques, including heat maps, user surveys, user testing, and analytics tools like Google Analytics. These tools allow businesses to track user behavior, identify patterns and trends, and develop insights into the user experience.

UX Analytics is an essential tool for businesses that want to improve the user experience on their website or app. By understanding how users interact with their products and services, businesses can develop strategies to improve engagement, increase conversions, and build brand loyalty.